Visitor Experience Star Ratings Explained
In Northern Ireland, Visitor Attractions and Experiences can choose to be star rated.
The NITB Quality Grading Scheme offers tourism providers a chance to be awarded with a star rating. We use a 1 – 5 star grading system to indicate the quality visitors can expect when visiting a participating attraction.
Visitors to Northern Ireland can have confidence that quality graded tourism operators have been thoroughly assessed before being awarded a star. The number of stars awarded indicates the standard visitors can expect.
* Fair and acceptable
*** Very good
The quality assessment takes multiple aspects of the customer experience into account, from making your booking, to paying for your t-shirt at the till.
The scheme is open to a huge range of attractions including:
- Wildlife Experiences
- Art Venues
- Activity Providers
- Historic Attractions
- Tourist Shop
- Leisure Centres
- Garden Centres
- Historic Houses
- Activity Centres
Look out for the stars! Tourism businesses displaying a NITB quality star rating have been officially quality assessed by NITB.