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Wallace & Gromit to inspire people to holiday at home in 2013

7 May

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Wallace & Gromit have been recruited as tourism trailblazers in an exciting new campaign to encourage people in the UK to holiday at home this year.

The intrepid duo have pledged to make 2013 the year they take their well-earned holidays at home in the UK, and to kick start the holiday season are starring in a much anticipated television advertisement due to air on 12 May.

‘Great Adventure’, led by VisitEngland and supported by the tourist boards of Scotland, Wales and Northern Ireland, will see Wallace and Gromit take to the road exploring the country and discovering the best of the UK (including some top spots for elite cheese tasting).

For the next month the pair are travelling the length and breadth of the UK experiencing exactly what makes these lands quite so Great. Armed with their trusty travel brochure, they will be updating a dedicated website with holiday snaps and inspirational getaway ideas.

Visit www.yourgreatadventure.co.uk to keep updated about their travels and for exclusive competitions and amazing special offers.

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European Regional Development Fund