Titanic Belfast - Winner of the World's Leading Tourist Attraction
2 December 2016
We are delighted to have just been crowned the ‘World’s Leading Tourist Attraction’ at the prestigious World Travel Awards in the Maldives.
Having already beaten the Colosseum, the Acropolis and the Eiffel Tower to become Europe's official Leading Tourist Attraction, we've now sailed our way to victory, becoming the World’s Leading Tourist Attraction.
With over 1 million votes cast from over 216 countries in the awards, known as the ‘Tourism Oscars’, Titanic Belfast was awarded the title this afternoon, after beating off stiff competition from eight global finalists - including Ferrari World Abu Dhabi, the Las Vegas Strip, USA, Machu Picchu, Peru and Guinness Storehouse, Ireland. It is the first time an attraction from Ireland, North or South, has won the prestigious accolade.
Tim Husbands MBE, our Chief Executive, said; “Over the past few years, we have continued to go from strength to strength but to be voted the World’s Leading Tourist Attraction by both the industry and the public for excellence and for our original product, is really the jewel in our crown. We are delighted that this award firmly shines a spotlight not only on Titanic Belfast but Belfast and Northern Ireland, and celebrates our authentic insight and connection to RMS Titanic. The Titanic story captures hearts and minds throughout the world and at Titanic Belfast, this is no exception. Our interpretation of the story and ability to engage with visitors on many different levels has been fundamental in winning this award. With the award, we hope to attract more tourists to Northern Ireland to discover it. A huge thank you to our staff and all our supporters that voted, locally and across the world, to help us reach this iconic goal of being the World’s Leading Tourist Attraction.”
Our #VoteTitanicBelfast campaign saw the whole of Northern Ireland get behind Titanic Belfast in our bid to become ‘King of the World’, with the public, industry partners, well-known personalities, politicians, sports stars and businesses providing their support to put their local landmark on par with previous winners including the Taj Mahal, Las Vegas Strip and the Pyramids of Egypt.
First Minister the Rt. Hon. Arlene Foster, said: “In just four short years, Titanic Belfast has become an iconic tourist ‘must see’, attracting over three million visitors from all over the world. We always knew that in Titanic Belfast, we were home to a world class attraction that would become a global brand. While it’s no surprise to me it has been recognised in this way, it is a wonderful achievement to win the ‘world’s best’ accolade ahead of other venues like Machu Picchu and the Abu Dhabi’s Ferrari World.
Find out more about the newly awarded our very own World's Leading Tourist Attraction - Titanic Belfast