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Average room occupancy for March 2006 was 64%, up 6 percentage points on March 2005. Average bedspace occupancy also increased by 3 percentage points to 42%. These are the highest room and bedspace occupancy rates for the month of March on record, and continues the period of record hotel occupancy that commenced in June 2005. It also represented a gross estimate of 119,700 bedrooms and 176,000 bedspaces sold across all hotels during March 2006, respective increases of 12% and 9% on the levels attained in March 2005.

Visitor content increased by 4 percentage points on March 2005 to achieve a level of 64%.

By Classification

Compared with the same period last year five/four, three and two star hotels increased by 7, 5 and 3 percentage points respectively to record corresponding room occupancies of 75%, 61% and 50%. Accurate results for one star and unclassified hotels were unavailable due to a small sample size.

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Occupancy trend for the month of March is difficult to gauge due to the timing of Easter over the years. Despite this issue, average hotel room occupancy for March has increased year-on-year over the last five years without exception.

By Region

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

For the month of March hotels in the Belfast region continue to outperform the overall market with an increase of 22 percentage points in terms of room occupancy since 2001. With the exception of the North West region, March 2006 room occupancy rates have increased for every region in comparison to March 2001.

Hotels in the Belfast region saw a 7 percentage point increase in terms of room occupancy on March 2005, resulting in a 13% increase in room sales. The Belfast region accounted for just under half (49.3%) of all hotel rooms sold across Northern Ireland in March 2006, despite room stock in the Belfast region accounting for 39.3% of the Northern Ireland total. Bed-space occupancy was also up 2 percentage points to 51%. This resulted in a 8.6% increase in bed-space sales which represented 45.3% of total bed-spaces sold in Northern Ireland. Belfast was the only region to generate a higher share of rooms sold in comparison to the share of bed-spaces sold which demonsrated the significance of single occupancy rooms in the region.

The North West region increased by 1 percentage point on March 2005 with a corresponding 2% increase in room sales (12.7% of all rooms sold in Northern Ireland). In contrast bed-space occupancy saw a 1 percentage point decrease which resulted in a 5.1% decline in bed-space sales. This decreased the share of Northern Ireland bed-spaces sold for the North West to 13.8%.

Hotels in the North East region saw increases in both room and bed-space occupancy of 6 and 2 percentage points repectively, resulting in room and bed-space sales growth of 20.1% and 14.5%. This region accounted for 20% of all rooms sold and 21.1% of all bed-spaces sold in Northern Ireland during March 2006.
In percentage terms hotels in the South East region benefitted from the most significant increase in bed-spaces sold, with an increase of 24.7% on March 2005. The increase in terms of rooms sold was more modest at 16.2%. The South East region accounted for 12.6% of all rooms and 13.8% of all bed-spaces sold in Northern Ireland in March 2006.

The South West region in March 2006 was the only region to see a fall in both room and bed-space sales in comparison to March 2005 (of 5.7% and 6.1% respectively). This, however, only accounted for 5.5% of all rooms sold and 6.1% of all bed-spaces sold in Northern Ireland during March 2006.

Monthly room occupancy fell by five percentage points from March 2005 to 49% while the bed-space occupancy fell four percentage points to 34%.

By Size

Hotels in all size categories saw an increase in room occupancy when compared with March 2005, ranging from a 2 percentage point rise in the 25 or less category to a 9 percentage point rise in hotels with more than 100 rooms.

By Price

Hotels in the £50-£59.99 and more than £60 price categories saw increases in room occupancy of 8 and 6 percentage points respectively on March 2005 to reach 59% and 71%. In contrast hotels costing less than £40 and in the £40-£49.99 price category fell by 2 and 5 percentage points respectively to both reach 38%.

SAMPLE SIZE WAS 75 HOTELS WITH 3,979 BEDROOMS AND 9,257 BED-SPACES. IN MARCH 2006 NORTHERN IRELAND HOTEL STOCK COMPRISED OF 128 HOTELS WITH 6,041 BEDROOMS AND 13,688 BED-SPACES.

Classification & Region

 

 

Monthly sample size

 

Average Room Occupancy

 

 

 

 

 

Monthly

Weekend

Weekday

 

 

 

No. of hotels

No. of rooms

 

2006

2005

2006

2005

2006

2005

 

 

 

 

 

 

%

%

%

%

%

%

 

 

Classification

 

 

 

 

 

 

 

 

 

 

 

Five/Four star

18

1,874

 

75

68

71

69

77

70

 

 

Three star

31

1,483

 

61

56

55

56

61

54

 

 

Two star

21

549

 

50

47

43

48

46

42

 

 

One star

++

++

 

++

++

++

++

++

++

 

 

Unclassified

++

++

 

++

++

++

++

++

++

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Region

 

 

 

 

 

 

 

 

 

 

 

Belfast

19

1,674

 

80

71

72

65

87

70

 

 

North West

15

709

 

50

49

57

55

48

50

 

 

North East

20

845

 

59

53

59

59

60

51

 

 

South West

7

289

 

49

54

58

63

52

48

 

 

South East

14

462

 

51

46

45

43

58

46

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Average

 

 

 

64

58

60

59

66

57

 

 

 

Monthly sample size

 

Average Bed-space Occupancy

 

 

 

 

 

Monthly

Weekend

Weekday

 

 

 

No. of hotels

No. of rooms

 

2006

2005

2006

2005

2006

2005

 

 

 

 

 

 

%

%

%

%

%

%

 

 

Classification

 

 

 

 

 

 

 

 

 

 

 

Five/Four star

18

1,874

 

51

49

60

58

46

44

 

 

Three star

31

1,483

 

39

36

44

42

35

30

 

 

Two star

21

549

 

33

34

32

35

27

27

 

 

One star

++

++

 

++

++

++

++

++

++

 

 

Unclassified

++

++

 

++

++

++

++

++

++

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Region

 

 

 

 

 

 

 

 

 

 

 

Belfast

19

1,674

 

51

47

58

50

52

41

 

 

North West

15

709

 

33

34

45

43

26

30

 

 

North East

20

845

 

39

37

46

46

33

32

 

 

South West

7

289

 

34

38

46

48

31

30

 

 

South East

14

462

 

36

30

41

36

38

26

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Average

 

 

 

42

39

49

46

38

34

 

 

 

Monthly sample size

 

Visitor Content 1

 

 

 

 

 

Monthly

Weekend

Weekday

 

 

 

No. of hotels

No. of rooms

 

2006

2005

2006

2005

2006

2005

 

 

 

 

 

 

%

%

%

%

%

%

 

 

Classification

 

 

 

 

 

 

 

 

 

 

 

Five/Four star

18

1,874

 

69

61

61

58

71

64

 

 

Three star

31

1,483

 

59

56

42

39

62

61

 

 

Two star

21

549

 

67

65

37

43

67

62

 

 

One star

++

++

 

++

++

++

++

++

++

 

 

Unclassified

++

++

 

++

++

++

++

++

++

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Region

 

 

 

 

 

 

 

 

 

 

 

Belfast

19

1,674

 

84

82

76

76

83

83

 

 

North West

15

709

 

41

39

31

28

47

41

 

 

North East

20

845

 

54

43

40

36

63

49

 

 

South West

7

289

 

34

25

27

17

38

34

 

 

South East

14

462

 

49

52

48

45

67

70

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Average

 

 

 

64

60

51

49

67

63

 

1.  Arrivals from outside Northern Ireland as a percentage of total arrivals.

++  Sample size too small for accurate results.

Size and Price

 

 

Monthly sample size

 

Average Room Occupancy

 

 

 

 

 

Monthly

Weekend

Weekday

 

 

 

No. of hotels

No. of rooms

 

2006

2005

2006

2005

2006

2005

 

 

 

 

 

 

%

%

%

%

%

%

 

 

Size (rooms)

 

 

 

 

 

 

 

 

 

 

 

25 or less

28

490

 

49

47

48

49

51

44

 

 

26-50

21

802

 

51

47

51

54

53

44

 

 

51-100

16

1,158

 

66

62

65

61

70

64

 

 

More than 100

10

1,529

 

79

70

73

66

82

70

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Price

 

 

 

 

 

 

 

 

 

 

 

Less than £40

9

278

 

38

40

50

48

35

34

 

 

£40-£49.99

15

302

 

38

43

44

52

35

31

 

 

£50-£59.99

12

412

 

59

51

54

51

63

50

 

 

More than £60

39

2,987

 

71

65

67

63

76

66

 

 

 

Monthly sample size

 

Average Bed-space Occupancy

 

 

 

 

 

Monthly

Weekend

Weekday

 

 

 

No. of hotels

No. of rooms

 

2006

2005

2006

2005

2006

2005

 

 

 

 

 

 

%

%

%

%

%

%

 

 

Size (rooms)

 

 

 

 

 

 

 

 

 

 

 

25 or less

28

490

 

31

30

36

37

29

25

 

 

26-50

21

802

 

33

34

39

41

30

30

 

 

51-100

16

1,158

 

45

42

54

48

42

35

 

 

More than 100

10

1,529

 

52

47

62

53

50

42

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Price

 

 

 

 

 

 

 

 

 

 

 

Less than £40

9

278

 

26

27

38

37

22

19

 

 

£40-£49.99

15

302

 

25

30

35

36

20

29

 

 

£50-£59.99

12

412

 

35

34

38

40

33

29

 

 

More than £60

39

2,987

 

47

44

56

51

46

39

 

 

 

Monthly sample size

 

Visitor Content 1

 

 

 

 

 

Monthly

Weekend

Weekday

 

 

 

No. of hotels

No. of rooms

 

2006

2005

2006

2005

2006

2005

 

 

 

 

 

 

%

%

%

%

%

%

 

 

Size (rooms)

 

 

 

 

 

 

 

 

 

 

 

25 or less

28

490

 

48

43

32

31

61

52

 

 

26-50

21

802

 

58

45

45

39

62

51

 

 

51-100

16

1,158

 

59

63

50

51

68

68

 

 

More than 100

10

1,529

 

79

76

70

68

73

73

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Price

 

 

 

 

 

 

 

 

 

 

 

Less than £40

9

278

 

35

36

21

24

52

53

 

 

£40-£49.99

15

302

 

47

43

35

40

61

48

 

 

£50-£59.99

12

412

 

56

51

47

43

65

53

 

 

More than £60

39

2,987

 

69

66

57

56

69

68

 

1.  Arrivals from outside Northern Ireland as a percentage of total arrivals.

Occupancy Trends

 

 

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Year
Average

2006

Room

49

60

64

 

 

 

 

 

 

 

 

 

 

 

Bed-space

30

40

42

 

 

 

 

 

 

 

 

 

 

2005

Room

45

58

58

62

64

72

64

71

71

68

64

50

62

 

Bed-space

28

38

39

40

43

48

48

54

48

45

40

35

42

2004

Room

46

56

56

65

65

69

64

68

72

66

58

46

61

 

Bed-space

28

37

35

46

43

45

48

50

47

44

35

31

41

2003

Room

40

52

52

55

60

66

55

65

67

63

57

46

57

 

Bed-space

24

33

32

36

39

41

40

48

44

39

34

30

37

2002

Room

41

53

51

53

62

63

54

60

61

56

50

39

53

 

Bed-space

23

31

32

34

38

41

38

42

38

35

31

25

34

2001

Room

41

50

49

49

58

66

51

62

62

55

53

41

53

 

Bed-space

22

29

29

31

35

40

35

44

38

34

31

27

33

2000

Room

39

46

50

58

62

63

52

59

62

55

50

43

53

 

Bed-space

22

28

29

38

38

39

36

40

38

33

28

26

33

1999

Room

40

47

47

51

58

63

54

59

66

59

54

41

53

 

Bed-space

23

28

30

33

36

41

37

41

41

38

31

25

34

1998

Room

43

53

50

53

59

64

51

60

61

53

51

38

53

 

Bed-space

24

31

28

32

34

39

34

41

36

33

29

24

32

1997

Room

39

51

51

52

53

59

45

59

66

62

56

45

53

 

Bed-space

22

31

33

32

34

37

30

41

41

37

32

27

33

1 A new survey methodology was introduced in 1997. Due to the late arrival of some returns, these results may be subject to revision.

Estimation of the number of Bedrooms and Bed-spaces sold

In March 2006

Region

Estimated Number of Bedrooms
sold in March 2006

Estimated Number of Bedrooms
sold in March 2005

Percentage
Increase / Decrease

 

 

 

 

Belfast

59,000

52,200

+13.0

North West

15,200

14,900

+2.0

North East

23,900

19,900

+20.1

South West

6,600

7,000

-5.7

South East

15,100

13,000

+16.2

 

 

 

 

Northern Ireland

119,700

107,100

+11.8

Please note, sub-totals may not add up to total due to rounding

Region

Estimated Number of Bed-spaces
sold in March 2006

Estimated Number of Bed-spaces
sold in March 2005

Percentage
Increase / Decrease

 

 

 

 

Belfast

79,700

73,400

+8.6

North West

24,200

25,500

-5.1

North East

37,200

32,500

+14.5

South West

10,700

11,400

-6.1

South East

24,200

19,400

+24.7

 

 

 

 

Northern Ireland

176,000

162,200

+8.5

Please note, sub-totals may not add up to total due to rounding

Rooms and Bed-spaces Sold in Northern Ireland-Year to Date

 

 

 

 

 

Estimated Number sold
Jan-Mar 2006

Estimated Number sold
Jan-Mar 2005

Percentage
Increase / Decrease

 

 

 

 

Rooms

310,600

286,800

+8.3

Bed-spaces

454,800

420,900

+8.1

The following charts show the estimated number of hotel rooms and bed-spaces sold regionally, and in Northern Ireland, from January 1997 until March 2006. Each chart series also has a 12-month moving average which indicates the general trend of the series.

Rooms Sold

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Bed-Spaces Sold

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

Embedded image in 'The following charts show the number of hotel rooms and bed-spaces sold regiona'

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