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Liam Neeson lends his voice to NITB advertising campaign

10 March

Liam-James Mooney photo

The Northern Ireland Tourist Board (NITB) has secured international film star Liam Neeson to be the voice of its latest TV advertising campaign in Northern Ireland and the Republic of Ireland.

The Ballymena-born acting legend, star of a string of blockbuster movies including Schindler’s List, Star Wars: The Phantom Menace and Taken, provides the unmistakable voice-over in the NITB’s new spring campaign, which starts today.

The actor’s voice champions the people of Northern Ireland, portraying their pride in the place they come from, and urges viewers to “discover the real deal” on short breaks.

Other famous faces also star in the campaign, including Derry~Londonderry actress and singer Bronagh Gallagher who is filmed showing Hothouse Flowers’ lead singer Liam Ó Maonlaí the delights the Walled City has to offer.

The TV ad features a mix of local characters and tour guides in some of Northern Ireland’s favourite destinations.

Liam Neeson, who last year was awarded the Freedom of Ballymena, said he was delighted to be involved in the campaign to promote Northern Ireland.

"I’ve always maintained that Northern Ireland is the world’s best kept secret, both in the character of its people and its scenery. I’m delighted to be part of this exciting campaign to promote the treasures of my home land.” he said.

View the new TV ad here.

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